Anurag Chakradhar

Founder and CEO

Anurag holds a Bachelor’s Degree in Business Studies from New Delhi, a Graduate Diploma in Design Science and a Master’s Degree in Multimedia Design; both from Sydney University. Anurag is also the founder of Thinkun, the award winning digital marketing agency that has developed Blrt to the point of commercialisation.
Anurag has over 15 years of experience in digital development and marketing, and through Thinkun, has successfully provided many businesses over the years with digital solutions that deliver quantifiable results - whether they are launching a new product or service to the public, or improving their business through the implementation of new processes, new technology, or new collateral and content. Over the years, this has included the development of Websites, Apps, Social Media Campaigns, Competitions and optimising Websites and apps to deliver a better user experience.


Sabrina Antoniou

Marketing Director

Sabrina has 20+ years of experience in social media & direct marketing, advertising, brand development and growth hacking, having worked on such brands as eBay, Optus, Westpac, Nestle, Suncorp, RSVP, SAS, Mark Webber, Australian Financial Review, MasterCard, AMP, Australia Post and many others.

Her track record for generating customer engagement and increased spend is exceptional – for example, while she was working on eBay, the Australian eBay social community was the most engaged community in the worldwide eBay business, and eBay Fashion community members spent on average six times more per annum than non-members. For Suncorp, Sabrina implemented the first framework for actively cross-selling lending and insurance products to banking customers in a structured way, with an average increase of share of wallet to 1.3 products per customer within the first 12 months of its implementation.


John Mooney

Advisor - Enterprise Relationships

With an extensive experience in a range of sectors including membership and franchising industries, I am passionate about personal development and maximising an organisation potential. As a business mentor and advisor, I have helped new and existing businesses implement positive changes through
customer based refocusing and systemisation of best practice procedures.

Previously, a board member of the National Program Committee leading into the Sydney Olympics, a National Team Coach and a selector for the National Development Squad – proven entrepreneurial and business acumen. I have the ability to facilitate the development of management teams by solving challenges through process and action.

Michaela Chan

Advisor - Marketing

Executive Business and Marketing Leader with 20+ years’ global experience in strategic marketing, sales development, field marketing and brand communications management across Australasia, Africa and North America. Recognized change agent, stabilizer, and unifying force proficient in identifying and bringing together pockets of talent and resources to build high performing teams. With a “hit the ground running” approach to understanding, designing, prioritizing, and implementing effective solutions strategies for B2B, B2C, and B2E segments.

Bruce Jeffreys

Advisor - Communities and Membership

Co-Founder of Australia's first and largest car sharing service, starting with 12 founding members and 3 cars in inner-west Sydney in 2003.


Jonathan Englert

Advisor - Public Relations

More than 17 years experience as a senior communications strategist and media advisor (US/APAC)

Related experience:
Journalist (NY Times freelance/various national publications)
Award-winning book writer
Scriptwriter (feature film, TV, documentary, interactive media)
Radio and video producer
Speech writer, ghost writer, editor

Senior corporate media strategy
Brand creation/development/communication
Start up/private equity guidance
Multinationals, NGOs, PACs
Crisis management
Thought leadership/public profile building
Author and book publicity
Media training
Marketplace integrity